Published on April 2, 2025 | 1:30 IST | Prabhkiran Singh Bewakoof | Prabhkiran Singh As Bewakoof, the quirky and beloved direct-to-consumer fashion brand, turns 13, CEO Prabhkiran Singh reflects on the brand’s modest start in a Mumbai slum. The story of Bewakoof’s rise was from a cramped, tin-shed office to a prominent name in … Continue reading How Prabhkiran Singh, an IIT Bombay Graduate, Turned Bewakoof from ₹6000 Rent in a Slum into a Teen Fashion Brand