MS Dhoni has set a new record in the world of celebrity endorsements, emerging as the top name with the highest number of brand partnerships. With a remarkable 42 brands under his belt, Dhoni now stands at the forefront, leaving behind even Bolly1ood icons like Amitabh Bachchan and Shah Rukh Khan.
The cricket legend’s portfolio includes some of the biggest names, such as Dream11 and Pepsi. In comparison, Bachchan endorses 41 brands, while Khan holds 34. Other notable figures in this competitive space include Kareena Kapoor, who has 31 brands, Akshay Kumar with 28, and Kiara Advani, with 27.
What’s striking is how some other sports figures are making a strong impact.
Sourav Ganguly, for instance, is attached to 24 brands, while even the likes of Ranveer Singh and Virat Kohli both have 21 endorsements each.
In terms of visibility, Akshay Kumar currently leads across all channels, with a massive 22 hours of screen time per day during the Jan-June period.
Shah Rukh Khan, who is always a major player in the endorsement game, clocks in with 20 hours of daily visibility. The TAM Media Research Celebrity Endorsement Report has certainly highlighted how these celebrities are not just popular on screen, but also reigning supreme in the brand world.
It’s no surprise that Dhoni, with his established reputation in both sports and the business world, continues to secure his place as the most sought-after celebrity in endorsements.
